Virtual House Hunting – Best Practices

05/24/2018

pexels-photo-948888 (1)

The Digital Age in which we currently live is constantly changing. Not only that, but its effects on many different industries is changing right alongside it. And when it comes to the real estate industry, the evolution of tech has cemented its place, providing people with in-depth looks at properties from all over the world with more clarity and a better sense of the property than ever before. Here are the key areas where this Digital Age is shaping house hunting in the real estate market:

  • Virtual Reality: We all know that photography and video are two of the most foundational tools when it comes to marketing real estate. But as many have found, both photography and standard video of home properties that are for sale can be easily manipulated to look better or more impressive than they actually are. The problem is made all the worse when you become impressed with the photos of the property and decide to visit, only to find it not meeting the expectations you originally had. That’s where Virtual Reality (or VR) comes in to play. Virtual Reality gives people a complete 360 degree view of a property to give you a better, more all-encompassing impression of the home. While this technology may have been considered too expensive in the past, in 2018 it’s way more cost effective than you might believe. High end 360 degree cameras can start as low as $399.

  • Drones: Going even one step further than VR, many real estate companies are using drones to capture all the nuances that lay outside of the home itself. These drones are capable of hovering over the entire property, as well as the surrounding neighborhood, to really give you the full scope of what living there would be like. Surprise roof tiles missing or any other exterior problems will not go unnoticed any longer. In fact, a 2016 survey found that of over 150,000 real estate agents, 23% are already using drone footage, with more and more likely to join them in the following years.

  • Augmented Reality: A much more prospective technology that’s looking to take Virtual Reality further, Augmented Reality aims to be a huge difference maker in the real estate market. Imagine being able to walk through your prospective neighborhood with an app on your smartphone camera that would show holograms with key information about the listing that’s for sale. While this may seem way out there, this technology is closer to becoming a common reality than you may think. In fact, Google is already using the technology with depth sensors to map certain environments.